How to be an Empathetic Leader and Still Get the Job Done

Oct 30, 2025

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Why You Should Consider A New Hire Welcoming Kit

Jun 12, 2025

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...

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6 Helpful Tips to Address Unhappy Customers

Feb 18, 2025

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

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Lanyards: Everything You Need to Know

Feb 4, 2025

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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Why You Should Be Having More Fun at Work

Dec 16, 2024

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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How to Choose Uniforms the Whole Team Will Love

Sep 5, 2024

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...

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How to Put Together an Onboarding Kit

Jul 17, 2024

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

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Giving Back: The Importance of Corporate Social Responsibility

Jun 3, 2024

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

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Your Graphic & Web Design Cheat Sheet

May 13, 2024

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

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How to Make Rush Orders Less Stressful

Apr 7, 2024

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

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16 Ways Color Affects Your Branding and Marketing

Mar 23, 2024

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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5 Fail-Proof Ideas for Your Business Instagram

Mar 1, 2024

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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The Power of Perceived Value

Feb 16, 2024

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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6 Reasons You Need a Company Store

Jan 2, 2024

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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6 Things You're Missing out on by Not Using Promotional Products

Dec 18, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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What’s Up With Unboxing Videos? The Trend You Must Try

Dec 3, 2023

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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5 Tips for Boosting Social Media Engagement

Oct 27, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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Customer Experience + Branding: The Relationship Goals of Marketing

Oct 20, 2023

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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7 Ways to Instantly Make Your Website More User-Friendly

Oct 5, 2023

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

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6 Things You're Missing Out on by Not Using Promotional Products

Jul 16, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Graphic Design Terms Everyone Should Know

Apr 4, 2023

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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6 Benefits of Customer Loyalty Programs

Oct 3, 2022

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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Corporate Social Responsibility and the Beauty of Giving Back

Aug 19, 2022

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

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Graphic Design Terms Everyone Should Know

Jul 14, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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How to Manage the Workload of a Leader

Jul 6, 2022

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...

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Leading the Workplace: How to Develop Your Leadership Skills

Apr 30, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

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4 Ways to Improve Communication

Jan 25, 2022

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

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The Power of Promo: Why People Love Freebies

Jan 17, 2022

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

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8 Graphic Design Mistakes to Avoid

Nov 27, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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3 Things Every Busy Professional Needs

Nov 20, 2021

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

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The History of Promotional Products

Oct 1, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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5 Invaluable Marketing Books to Help Grow Your Brand

May 8, 2021

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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5 Simple Tips to Organize and Run Effective Meetings

Dec 30, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

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The Secrets to Attracting Ideal Customers

Dec 9, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

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How to Work Smarter, Not Harder

Nov 10, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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Why You Need Promotional Products

Sep 27, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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Sustainability & Environmental Responsibility: Why it Matters

Sep 20, 2020

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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What Millennials Want (And How to Work With Them)

Aug 15, 2020

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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Business Travel: How COVID-19 Changes Everything

Jun 30, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...

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